What is SEO?

SEO is abbreviation of Search Engine Optimization. Search Engine Optimization is a set of techniques, and strategies used by Web Designers and Bloggers to increase the number of visitors and traffic to their Website or Blog by getting top ranks in the search results of Search Engines like Google, Bing and many other Search Engines.In other words SEO is a process to move the Website or Blog in high ranks in Search Engine by using Keywords, Search Engine Friendly Site Design, Titles, Meta Tags and many more.


It is most popular practice used by internet users and bloggers to make their blog or site more and more popular in Search Engines to increase organic or natural traffic. Higher the website ranks in Search Engine, greater the chance that visitors click on your website.

Areas of SEO/Search Engine Optimization:

Basically Search Engine Optimization is divided into two areas:

1- On-Page SEO

1. Content Optimization
2. Title Optimization
3. Internal Linking
4. URL Optimization
5. Meta keyword Optimization
6. Site Loading Time Optimization
7. XML sitemap, robot.txt

2- Off-Page SEO

1. Press Release Submission
2. Directory Submission
3. Social Bookmarking
4. Web 2.0 Posting
5. Article Directory Submission
6. Commenting

Types of SEO/Search Engine Optimization:

There are two types of SEO.

1-White Hat SEO

Definition: White Hat SEO comprises strategies and tactics to upgrade the search engine rankings of a site which do not run afoul of search engine guidelines.

Techniques: Top quality content writing, Website HTML coding optimization, link acquisition campaigns supported by high quality content.

2-Black Hat SEO

Definition: Black Hat SEO exploits weaknesses in the search engine algorithms to obtain topp rankings for a site. Such type of tactics are in direct conflict with search engine rules.

Techniques: Link spamming, Cloaking, Hidden text, Hidden links and Keyword stuffing.